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Power of Partnership: Research & Experimentation FTW
About This Webinar
Experimentation and research are often seen as “frenemies” who reluctantly work together in the product development cycle.
In this talk, Molly and Lukas (Booking.com) will talk about why this is a myth that is blocking our ability to partner together on tough and important problems. They will outline how each of these disciplines has something to offer, how they can work together—and how you can start to create working relationships within your business.
This webinar is hosted by Bunnyfoot; one of the UK’s first evidence-driven design consultancies with over 20 years’ experience and Conversion.com, the UK’s largest conversion optimisation agency – both part of the Sideshow Group.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Director of Research – Booking.com
Molly leads Research at Booking.com across multiple areas of their travel marketplace—including guests and partners. Previously, Molly was the Director of Research at Uber, leading a team across the key business verticals around the globe. She’s been in user experience for over 20 years, watching the evolution of technology and its impact on people. She is looking forward to illuminating the power of partnership between research and experimental approaches. #Experimentation+Research=AWESOME.
Director of Experimentation – Booking.com
Lukas is responsible for the internal tooling and training that helps product development at Booking.com improve the customer experience in measurable steps through thousands of experiments. Lukas combines industry experience in online experimentation and Data Science with an academic background in computing science and machine learning. By explaining statistical concepts through compelling stories and concrete examples, Lukas makes statistics accessible for any audience.
Managing Director - Bunnyfoot, Conversion.com
Stephen is the MD of both Bunnyfoot and Conversion. Bunnyfoot being one of the UK’s first evidence-driven design consultancies with over 20 years’ experience and Conversion, the UK’s largest conversion optimisation agency – both part of the Sideshow Group.
Both Bunnyfoot and Conversion’s clients range from SMEs to Fortune 500 corporations. Working with clients like Domino’s Pizza, Post Office, Facebook, EDF Energy, BT and many more.
Both Bunnyfoot and Conversion’s clients range from SMEs to Fortune 500 corporations. Working with clients like Domino’s Pizza, Post Office, Facebook, EDF Energy, BT and many more.
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