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WEBINAR ENDED

Psychological tactics for impactful design

About This Webinar

In this webinar, our expert UX consultants will discuss how to make interfaces more usable through understanding and predicting human behaviour.

They’ll reveal the studies that explain key psychology principles and how they can be applied to web and app design, with plenty of examples where they have been applied successfully.

Agenda:

- Designing to remove distractions and reduce cognitive load.
- How heuristics and cognitive biases can influence your decision-making.
- What motivates us to achieve or avoid different outcomes?

Register today.

(This webinar is online)

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Lead Consultant
Stephen has over 20 years’ experience in developing digital solutions using user centred design techniques. At Santander he established and managed their first user experience team, including the creation of a new design system, training programme and in-house usability testing function.

As a lead consultant he enjoys mentoring others in their personal development to develop skills in user centred design and research.

He is also passionate conducting expert evaluations based on the latest design solutions and building complex and interactive prototypes in Axure to validate assumptions and hypothesis.

He is accredited by both Nielsen Norman (NNg) and the Interaction Design Foundation (IDF) in user experience and enjoys reading about behavioural psychology.
Webinar hosting presenter
Senior Consultant
Louise is a highly experienced digital communications professional who has spent over 15 years working on both private and public sector digital projects. She holds a BA in Social Anthropology & Politics and Government and BSc in Physiotherapy and also works as a registered clinical physiotherapist here in the UK.

In addition to extensive experience in design, research and delivery of user-oriented digital services and content, for clients across the world including Microsoft, HSBC, TetraPak, Ofsted, Coca-Cola, Unilever and many more, Louise has a passion for wellbeing in digital environments. Her insights into the physiological nature of stress and the digital experience are foundational to her approach to usability design in emerging technology and social systems and it’s her ambition to share this knowledge and work with others to build an inclusive, sustainable and healthy digital future.
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