Discover the significance of journey modelling as an essential tool for visualising, analysing, and transforming user experiences.
Join our expert UX Consultants, Andrew Tope and Aimée Windsor Brown, as they showcase numerous examples of how Bunnyfoot has applied a wide variety of mapping and modelling techniques, such as service blueprints, mental content models and customer journey maps to enhance user experiences and foster growth for our clients.
We’ll explore how these tools enable you to:
- Cultivate customer empathy to enhance experiences and uncover opportunities for growth and innovation.
- Generate practical insights to fuel ideation, define requirements, create wireframes, and develop compelling content and copy.
- Extract valuable knowledge and perspectives from key stakeholders.
- Foster meaningful dialogue within design teams and across the broader organisation.
ethnographic research and service blueprinting.
She is passionate about immersing herself in and understanding each client’s world, and working collaboratively to create solutions that meet the needs of businesses and their users. She has experience of working with a huge variety of clients from start-ups to global corporates, including: BBC, Kew Gardens, RNIB, BT, John Lewis, Accor Hotels, Virgin Media, B&Q, Sky, Buckinghamshire County Council, UK Parliament and Imperial College Business School.
She has accreditation as a Certified Professional for Usability & User Experience (CPUX), has also written and teaches the ‘Fundamentals of Service Design’ course at Bunnyfoot and delivers bespoke training to clients. She regularly speaks at UX and Service Design events; past talks include UX Oxford, City University, and the Service Design Fringe Festival.
Andrew joined his first user-centred design team in 2003 and has worked both in-house and agency-side as a UX consultant for many years. As a lead consultant, Andrew’s recent clients include HSBC, University College London (UCL), British Library, Chatham House (Royal Institute of International Affairs), UKTV, Oxford University Press, and Royal Mail.
He currently teaches two training courses in Bunnyfoot’s UX Training Program, ‘Design for Persuasion, Emotion and Trust’ and ‘Customer Journey Mapping, Modelling and Information Architecture.’
