A company invests years in building its reputation and credibility amongst its clients and peers. The cost of losing its commercial reputation in the market is very high and detrimental to its business, resulting in a loss in market share, loss of clients, and can even incur fines for non-compliance.
It is important for any business to ensure they undertake comprehensive verification and due diligence processes to ensure they build trust, protect their brand, and avoid detrimental commercial reputational risk.