LYKO: Tom Thörnblom – Growing the new beauty icon

Lyko is an omnichannel beauty giant with the market’s broadest range, inspiring customers to be their best selves. Tom, Head of Communication & Sustainability, shares in the Digital Commerce Forum 2023 how courage, setbacks, and a strong vision are crucial for the company culture. He highlights that localisation and customer centricity enabled the journey of growth at Lyko.