Nordea: Frederik Fryland – The path towards personalised banking experience

Frederik is the Personalization Lead at Nordea, driving the adoption and scale of personalisation use cases across the Nordics. With a deep foundation in full-stack marketing and growth methodologies, Frederik consistently employs data-driven strategies to service Nordea's customers. His primary goal is to catalyse growth and ensure personalised online experiences for customers across all channels.

In his presentation at the Digital Commerce Forum 2023, he shares what the path towards personalised bankin experiences has looked like at Nordea.