Marks & Spencer: Nick Masca – Driving customer lifetime value through personalisation
WEBINAR DETAILS
About
Nick spearheads the Data Science division within the Growth & Personalisation team at UK’s leading retailer Marks & Spencer. With a foundational expertise in statistics, Nick shares in the Digital Commerce Forum 2023 how personalisation at scale has become a reality for M&S.
Columbia Road is the leading digital sales consultancy in the Nordics, offering its customers holistic sales optimisation and automation, from customer acquisition to enhancing digital channels and customer nurturing.