Adapting Advertising Strategies to Meet Growing Privacy Needs

Privacy has become increasingly important to consumers and as a result, core industry players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Advertisers are already impacted by Apple’s iOS14.5 update, which has diminished targeting and attribution based on the device ID. Google’s cookie deprecation, while delayed, will only amplify these challenges.

Today’s advertisers will need to find new alternatives that embrace the growing consumer privacy needs. This webinar will explore privacy-friendly advertising strategies and will cover the following topics:

• What’s next beyond device IDs and cookies
• How retailers and brands can target using 1st party data
• How the marketing mix may change as a result of the privacy changes
• New and more effective attribution strategies
• Ways brands are engaging customers to capture more 1st party data

SPEAKERS:
• Suruchi Shukla, VP of Omnichannel Growth Marketing at Tailored Brands
• Leslie Burthey, VP of Marketing at GoodRx
• Loren Simon, Chief Revenue Officer at American Giant
• Gary Burtka, VP US Operations at RTB House
• Moderated by: Veronika Sonsev, Co-Founder at CommerceNext

Photo by Fabio Bracht on Unsplash