3:15-3:20 PM: Opening Remarks 3:20-3:45 PM: PANEL: Is Advertising Diversification Still Needed? w/Emily Boschwitz, VP of Marketing at Hims & Hers; Web Smith, Founder at 2PM; Matt Gehring, SVP Growth Marketing at Rothy's; Melissa Tanzosh, VP Product Management at PebblePost; MODERATOR: Farzana Nasser, Partner, Chameleon Collective 3:45-4:05 PM: Reimagining Retail: Store Experience Post-COVID Katie Hunt, Co-Founder and CRO SHOWFIELDS interviewed by Veronika Sonsev, Co-Founder at CommerceNext
4:05-4:25 PM: Accelerating Ecommerce Growth: The Impact of COVID-19 on Ecommerce w/Emma Lawson, Global Director of E-Commerce at Huda Beauty and Indy Guha, SVP, Marketing & Alliances, Signifyd 4:25-4:45 PM: Brand Purpose: Lessons from Brands X Better w/Nate Checketts, CEO at Rhone Interviewed by Jill Manoff, Editor in Chief at Glossy Media 4:45-4:50 PM: Day 1 Wrap-Up
The 2PM letter is an industry-leading source for deep generalists that covers the intersection of media and commerce. Prior to 2PM, I was the cofounding CMO of Mizzen + Main. Previously: Rogue (eCommerce), Gear Patrol (media), and Uncrate (media).