Why 2020 Is Actually The "Year of Mobile"

With the world going virtual this year, brands have had to accelerate their digital innovation roadmap in mere weeks. Shifting consumer behaviors means that communications need to be immediate, direct, and personalized...which is why mobile has become an increasingly important channel for brands. And within the mobile arena, text messaging is the top emerging tech investment priority among retailers, according to CommerceNext’s recent retailer survey. Learn how e-commerce brands are using text messaging in 2020 to drive critical incremental revenue, especially with the holiday season starting early this year.

Speakers:

- Kent Zimmerman, VP, eCommerce & Consumer Technology at Shoe Carnival
- Robby Facer, Director, Digital Brand Marketing at Unique Vintage
- Nicole Snow, Founder & CEO at Darn Good Yarn
- Brian Long, Co-Founder & CEO at Attentive
- Scott Silverman, Co-Founder at CommerceNext (Moderator)