Win the Holiday Rush: Create Unified Shopping Experiences Consumers Can't Resist

EMARKETER projects that consumers will spend $1.353 trillion during the 2024 holiday season (4.8% up from 2023). During this busy time of year, how can retailers successfully stand out and engage consumers when competition for consumer attention and spending intensifies across social media, digital channels and in-store experiences?

The key is creating unified shopping experiences that captivate customers, blending digital and physical channels so that your brand is top of mind for customers, no matter where they browse. In this webinar, we'll discuss:

• Digital features that would make the in-store shopping experience more memorable
• Crucial unified commerce features retailers need
• Why retailers should consider mobile-app commerce

As consumer behaviors shift, brands that adopt a unified and forward-looking strategy will be ideally positioned to offer outstanding experiences, no matter where customers choose to interact this holiday season.

SPEAKERS:

• Trang To, Vice President, Omni at Tapestry
• Jillian Gorman, Head of E-Commerce Experience at Samsung Electronics America
• Kent Zimmerman, VP, eCommerce & Marketing Technology at Shoe Carnival, Inc
• Matt Dunphy, Lead Solutions Engineer at commercetools
• Pierre Kremer, VP Digital Engagement Practice at EPAM
• Veronika Sonsev, Co-Founder at CommerceNext

Sponsored by commercetools and EPAM