Storytelling Meets Commerce: Engaging and Converting With Killer Content

In a world where consumers are inundated with choices, compelling content is the key to standing out. From videos to blogs, social posts to product descriptions, storytelling is at the heart of creating meaningful connections with your audience. This webinar explores how retailers can optimize content to engage customers, build trust, and drive conversions.

• Mastering the art of multichannel storytelling across video, social media, email, and more.

• How video fits into a broader content strategy to enhance storytelling and boost engagement.

• How interactive and shoppable video content can streamline the path to purchase.

• Aligning content with the consumer journey from discovery to loyalty.

• Agile content creation with AI: personalize content at scale for maximum impact.

• Measuring content success to ensure your content is driving real results online and offline.

Speakers:

• Colleen Waters, VP, E-Commerce, Steve Madden

• Moderated by: Jenny Marlo, Head of Content, CommerceNext

Sponsored by vimeo