How Smarter Personalization Drives Sales By Keeping Shoppers Hooked

Consumers today expect brands to deliver seamless, highly personalized experiences. To stay ahead, brands must deliver relevance at every touchpoint, adapting to individual preferences and behaviors in real time. In this webinar, our panel of industry experts will share how they are evolving their personalization strategies to meet rising customer expectations.

Specifically, we will discuss:

• Leveraging discounts without diminishing brand value
• Generational differences in shopping preferences
• How consumers want AI to enhance their experience
• Key reasons shoppers abandon their carts (and how to reduce abandonment rates)

Speakers:

• Dana Schwartz, SVP Global DTC & Digital, KEEN Footwear
• Kristen D’Arcy, CMO, True Religion
• Marylin Montoya, Chief Marketing Officer, AB Tasty
• Moderated by: Allan Dick, CoFounder, CommerceNext

Sponsored by AB Tasty