How AI-Driven Hyper-Personalization & Smarter Engagement Drives Revenue

Today’s consumers expect more than just basic personalization—they want relevant, seamless experiences tailored to them. From AI-powered hyper-personalization to smarter discounting and friction-free shopping, brands must evolve their strategies to keep shoppers engaged and drive conversions.

In this webinar, our panel of industry experts will share how they are refining their personalization approaches to meet rising customer expectations.

Specifically, we will discuss:

• How AI-driven hyper-personalization enhances the shopping experience and drives revenue.
• Leveraging discounts without diminishing brand value.
• Key reasons shoppers abandon their carts (and how to reduce abandonment rates).
• Generational differences in shopping preferences.

Speakers:

• Dana Schwartz, SVP Global DTC & Digital, KEEN Footwear
• Justin Emig, CTO, Artisant Lane Furniture
• Leslie Burthey, Former SVP of Marketing, TeePublic
• Marylin Montoya, Chief Marketing Officer, AB Tasty
• Moderated by: Allan Dick, CoFounder, CommerceNext

Sponsored by AB Tasty