The AI Playbook for Ecommerce: What’s New for 2025

In 2025, AI is more than a buzzword—it’s the engine driving transformation in ecommerce. The smartest companies are pushing beyond traditional boundaries, harnessing AI to redefine operations, personalize customer experiences, and boost revenue growth. Join our panel as we explore the latest AI strategies and tools reshaping the industry today, and learn which innovations will stand the test of time and which might fade away. Specifically, we will discuss:

• How AI is fueling product discovery, customer engagement, and purchasing behaviors—with insights on trends set to shape the industry in the coming years.
• Explore the newest AI ecommerce use cases, and pinpoint those that will last.
• Examine how emerging AI technologies are improving margins and conversion rates.

Speakers:
• Mike Dupuis, Chief Digital Officer at SPARC Group
• Annie Soderstrom, VP of Digital Product at SKIMS
• Dan Kaparski, Director of Digital Product at Archipelago
• Jason Seeba, Chief Marketing Officer, Session AI
• Moderated by: Tracy Hermans, Director of Community - Western Region, CommerceNext

Sponsored by Session AI