Humanizing Ecommerce: Combining UGC and AI for Full-Funnel Success

As AI automates more of the marketing funnel, customer interactions risk feeling robotic and impersonal. How can retailers and brands keep marketing authentic and emotionally engaging? In this webinar, we’ll explore how blending user-generated content (UGC) with AI technology creates powerful ecommerce experiences that attract new customers and build lasting loyalty.

What You’ll Learn:
• Why UGC is crucial for ecommerce brands looking to build genuine connections in a crowded market.
• Actionable strategies to integrate UGC at every stage—from discovery to advocacy.
• Techniques to transform product detail pages (PDPs) into high-converting assets with strategic UGC placement.
• How AI-driven content contextualization ensures the right message reaches the right shopper at the right time.
• Best practices for maintaining authenticity and customer trust while utilizing AI technologies.

Speakers:
• Vivian Chang, Vice President, Ecommerce, GNC
• Sabrina Cherubini, SVP Brand & Digital, Hanky Panky
• Amanda Sannella, Head of eCommerce, Spartan Races
• Mena Wouters, Vice President, Retail Client & Strategy Insights, Bazaarvoice
• Moderated by: Veronika Sonsev, CoFounder, CommerceNext

Sponsored by Bazaarvoice