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ABOUT THIS WEBINAR
One of the most consequential decisions that can be made in ecommerce is whether or not to replatform and selecting a new platform. We have seen numerous platform trends over the years.

The platform that is getting the most traction by far is Shopify, but is it ready for large enterprises? This webinar will explore the important question of the appropriateness of Shopify for enterprise-sized ecommerce businesses. We’ll explore how Steve Madden and its portfolio of brands recently rebuilt its ecommerce platform on Shopify that included a total of 30 sites across 4 brands and 21 countries.

In this webinar, attendees will learn:
• The market share of the various platforms
• Thoughts on going headless - trend or buzzword?
• Shopify strengths and weaknesses for large businesses
• How Steve Madden built an enterprise ready, multi-brand, multi-region, solution in Shopify, using a liquid theme, without the overhead of going headless

Speakers:
• Jon Grigson, VP, International, Steve Madden
• Colleen Waters, VP, E-Commerce, Steve Madden
• Paul Zaengle, CEO, RunDTC
• Moderated by: Scott Silverman, Co-Founder, CommerceNext

Sponsored by RunDTC
ADDITIONAL INFO
  • When: Eastern Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Not available.
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