How to Prepare for a Digitally-Driven Holiday

Since the beginning of March, it has felt like the holiday rush is already upon us. Digital channels have been reworked, shopper behavior has shifted, and each week brings on new challenges. With all this in mind, how do we take what we have learned and use it to our advantage to best prepare for the coming of the digitally-driven holiday season?

SPEAKERS:
• Jeff Gerstel, Chief Marketing Officer at B&H Photo Video
• Jacob Rokeach, VP, Growth & E-commerce at Anine Bing
• Yvahn Martin, Director Of Ecommerce at John Varvatos Enterprises
• Mario Ciabarra, Founder and CEO at Quantum Metric
• Veronika Sonsev, Co-Founder at CommerceNext (moderator)

Photo courtesy of Brooke Lark via Unsplash