The Case for CLTV Based Advertising

This week’s CommerceNext webinar drills down on Customer Life Time Value (CLTV). Our presenters and panelists will make the case that CLTV is the best metric for retailers to measure value and show you how to implement it as your primary KPI across your performance advertising campaigns. Google kicks off the webinar by demonstrating how Land's End achieved a 36% increase in new customers by using CLTV as their primary metric. After that - we'll turn to our expert panel to discuss how retailers can implement CLTV as part of their marketing efforts, how Google and their retail partners are using data activation to drive long-term value, best practices to align strategic measurement across your organization, and much more.

Speakers:

• Irene Kögl, Head of Global Digital Marketing at Crealytics
• Leander Blumenthal, Account Executive, Google
• Traci Inglis, Digital Leader and former President & CMO at RTW Retailwinds and Techstyle Fashion Group
• Andreas Reiffen, Founder and CEO at Crealytics
• Faaiz Ahmad, Global Product Lead, Search at Google

• MODERATOR: Allan Dick, Co-Founder, CommerceNext

Sponsored by Crealytics

Photo by Carlos Muza on Unsplash