2021: The Rise of Content Marketing

Retail and DTC companies have the opportunity to be a part of a trend in partner marketing in which content marketing is growing while cash-back partners are shrinking. This webinar will help explain why this trend, which includes influencer marketing and has been accelerated by Covid, is happening as well as the new landscape of content producers. From there, we'll hear from digital retail executives who have embraced this trend to make it positive for their brands and help them acquire new, higher value customers who are drawn to them beyond discounts and coupons.

Speakers:

• Kelley Coleman, Executive Director, Ecommerce, Tarte Cosmetics
• Adriana Fudala, VP, Americas Marketing, Clarks
• Nilla Ali, SVP, Commerce, Buzzfeed
• Scott Silverman, Co-Founder, CommerceNext (Moderator)
• Maura Smith, CMO, Pepperjam

Sponsored by: Pepperjam