Personalized Messaging Matters: Strategies for Connecting with Customers

It’s not just what you say to your customers, but how and when you say it that drives longer customer lifecycles (with higher CLV), reengages past customers, helps retention and improves the bottom line. In this webinar, CommerceNext dives into the mechanics of messaging. Specifically, we will look at:

• The importance of proper message cadence
• Why message testing is critical (and how to do it at scale)
• Using messaging to keep existing customers in the buying cycle and bring past customers back into the fold
• Getting existing customers to recommend new customers
• The KPIs used to measure success
• And much more, including taking your questions!

Speakers:

• Christine Monaghan, VP Digital, Astral Brands
• Bobby Missry, Director of eCommerce, AS Beauty
• Emily Culp, CEO, Cover FX (fmr)
• Allan Levy, CEO, Alchemy Worx

• Moderated by: Allan Dick, Co-Founder, CommerceNext


Sponsored by: AlchemyWorx