Winning the Inbox: Reviving Open Rates in a Crowded Email World

With 300 billion emails being sent every day, your customers' inboxes are virtual battlegrounds where you’re competing against hundreds of people and brands to stand out. Learn how to create winning email campaigns that capture your customers' interest in this hyper-competitive environment.

This week, we will examine both the creative and technical aspects of a healthy email program, including:

• What creative and content drives opens and clicks
• The new marketing-friendly BIMI standard that improves engagement rates by 10% and more
• The KPIs you need to pay attention to
• How to make certain that sender IP and domain reputation issues are not impacting your deliverability rates

Speakers:

• Anurag Kadyan, VP, Direct to Consumer & E-Commerce, S’well
• Shawna Hausman, Chief Marketing Officer at Health-E Commerce
• Houman Akhavan, Chief Marketing Officer at CarParts.com
• Iain Hunneybell, Global Head of Information Security, YOOX NET-A-PORTER GROUP
• Engin Yilmaz, Director of Product Management, Red Sift

Moderated by: Allan Dick, Co-Founder, CommerceNext

Sponsored by Red Sift in association with their BIMI partner Entrust.

Photo by Dan Mulligan from FreeImages