Recorded
Wednesday, September 15, 2021 · 2:00 p.m.
Invincible Ecommerce: Creating an Unshakeable Growth Marketing Foundation
Recorded
Wednesday, September 15, 2021 · 2:00 p.m.
ABOUT THIS WEBINAR
Data privacy restrictions, economic shifts, and Facebook and Google ad platform evolutions create a moving target for growth-oriented brands. In this webinar, we'll share a framework for successful marketing that includes:
• Building a first-party data strategy
• Leaning in to social commerce and marketplaces
• Implement an agile creative testing framework
• Expanding your media mix
SPEAKERS:
• Suruchi Shukla, VP of Marketing (Omnichannel Growth), Tailored Brands
• Houman Akhavan, Chief Marketing Officer, CarParts.com
• Eric Tsai, VP of Marketing and Business Development, Joybird
• Kevin Goodwin, VP of Client Engagement, New Engen
• Scott Silverman, Co-Founder, CommerceNext (moderator)