Must See TV: How to Use Linear and Streaming TV to Drive Revenue

TV advertising is still one of the largest marketing channels, with advertisers investing $60 billion in linear TV and $25 billion in Connected TV in 2023 alone. However, the channel can be complex and expensive, especially for those seeking to demonstrate its business value conclusively. Join our session to explore effective strategies for audience growth and revenue generation across all forms of TV.

Specifically, we will discuss:

• The opportunities and challenges of targeted vs broad-reach TV strategies
• Reducing media costs to improve ROI
• Balancing brand and performance objectives in TV campaigns

Speakers:

• Rick Egan, VP Marketing, Bed Bath and Beyond
• Ranjan Roy, VP of Strategy, Adore Me
• Angela Voss, CEO, Marketing Architects
• Allan Dick, Co-Founder, CommerceNext

Sponsored by Marketing Architects

Photo by Piotr Cichosz on Unsplash