Harnessing FOMO with Photography to Gain Clients

If a picture tells a thousand words, the imagery you choose to share with your audiences makes up a critical
aspect of how you are perceived. The defining factor in becoming the next cult brand can often be defined by how you choose to tell your story online, and how your content works together to paint a complete picture of the lifestyle you're trying to sell.

Photography is an important tool for creating FOMO (fear of missing out), a feeling so powerful that it can
sell out an event or make a concept go viral within minutes. In this webinar you'll learn how to create loyal brand advocates by appealing to your audiences' FOMO, through the images you share and the story you tell.