The Numbers Game is Over: Replace ROI with ROO (Return on Objective)

ABOUT THIS WEBINAR
What does success look like? The days of biggest and best, tallying up visitor percentage increases, and counting heads in beds are over. When KPIs change, as they now must, the ROI needs to be adjusted as well. What will new KPIs mean for tourism marketing and stakeholders? What new KPIs are coming into play for 2021?
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Zeek Coleman

    Director of Data Intelligence, Visit Savannah
    Zeek Coleman is the director of data intelligence for Visit Savannah and a thought leader in tourism, presenting at conferences and webinars for the last 5 years. He’s led Visit Savannah’s data, analysis and digital advertising for 10 years and...
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  • Webinar hosting presenter

    Mitch Whitten

    Executive Vice President for Marketing & Strategy, Visit Fort Worth
    Mitch Whitten is executive president for marketing and strategy at Visit Fort Worth, where he is responsible for all external outreach, tourism and the community’s Destination Master Plan. His team has focused their efforts on local recovery from...
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  • Webinar hosting presenter

    Leah Chandler

    Chief Marketing Officer, Discover Puerto Rico
    Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with providing strategic marketing leadership for the organization; responsible for the oversight of the...
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  • Webinar hosting presenter

    Jay Kinghorn

    Chief Digital And Analytics Officer, Co-founder, Entrada Insights Inc.
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