In an industry where efficiency and customer satisfaction are paramount, dealers often find themselves competing with large retailers. This presentation offers a comprehensive look at how dealers can optimize online and in-store strategies to stay competitive. Attendees will gain valuable insights into overcoming common challenges such as inefficient resource use, time constraints, and the pressures of online competition. By focusing on website performance, shopper engagement, and parts management, dealers can not only meet but exceed customer expectations, paving the way for long-term success.