The New Performance Marketing Playbook for BTS, Holiday 2021 & Beyond

With more increased data privacy restrictions, a more crowded digital market, and increased costs for paid channels, retailers are pivoting their performance marketing strategies while preparing for back-to-school and the holiday season. In this webinar, our panel of experts will discuss what strategies and tactics work in this new world. Learn how:

• Emerging trends shape tactical plans, and the overall marketing mix for retailers is changing as the cost of search and display ads increases.

• Retailers are planning campaigns with less reliance on 3rd-party data due to Big Tech data protection changes.

• Organic search offers one of the most substantial opportunities to drive more profitable and sustainable revenue as a performance marketing channel.

SPEAKERS:
• Vivek Kumar, Chief Revenue Officer, UrbanStems
• Liz Dolinski, Chief Growth Officer, Lunya
• Frank Vitovitch, VP, Solutions, Botify
• Scott Silverman, Co-Founder, CommerceNext (moderator)

Sponsored by Botify