About
Get ready for a deep dive into the advertising landscape of 2024 in our upcoming webinar. Major changes, like the phasing out of third-party cookies on Google Chrome and the impact of Google's Sandbox initiative on mobile audience segmentation, are on the horizon. During this session, viewers can expect to learn about the best practices for planning in 2024. Our expert panel will cover crucial topics such as the choice between alternative IDs and a contextual approach, how to allocate segmentation budgets without IDs, the top channels for investment in 2024, and strategies for measuring ROI in an environment with limited IDs.

This webinar isn't just about information; it's an interactive experience where leading experts and their colleagues will share their insights and address key questions for 2024. Dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.
Agenda
  • Learn more about 2024’s planning best practices
  • Discuss programmatic media buying strategy in light of the changes in the eco-system
  • Hear leading experts and their colleagues sharing perspectives and answer key questions for 2024
Presenters
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Ravit Ross
CRO at Start.io
Ravit Ross, Start.io’s CRO, has been in the AdTech industry for over ten years. She manages the global sales and account management team at Start.io and is responsible for the company's business growth.Before joining Start.io, Ravit was VP Global Growth at YouAppi, a mobile tech company specializing in performance marketing.
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Andrew Younan
SVP of Product & Engineering at Start.io
Andrew Younan is Start.io’s SVP of Product and Engineering. Andrew has been in the Video and Mobile industries for the last 13 years and the OTT industry for the last three years. Andrew recently joined Start.io from DAZN, the largest sports streaming platform, where he was SVP of Product Engineering, leading Mobile, Web, CTV, and platform – including AdTech. At Start.io, Andrew is responsible for shaping the product strategy, execution and delivery in an ever-evolving ecosystem.
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Hana Yoo
Senior Editor at AdExchanger
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