About
Join OneMagnify and Manufacturing Digital for an engaging webinar that will guide you through practical steps to incorporate AI in your customer experience strategy. Our expert speakers will present a series of interconnected use cases, showcasing how AI can transform each stage of the customer journey, from segmentation to content optimization.

We will start by demonstrating how AI can be used to accurately build and enhance detailed B2B customer personas, laying the foundation for a more personalized customer experience. Next, we will delve into leveraging AI to define core audience segments. With these essential elements in place, we will explore how AI can help you evaluate and optimize marketing content tailored to these personas, ensuring it resonates with your target audience before it even reaches the market.

In this webinar, you’ll learn how to:

1. Enhance end-to-end manufacturing customer experiences with AI
2. Strengthen B2B customer personas for better targeting
3. Refine core audience segmentation with precision
4. Evaluate marketing content tailored to specific segments
5. Optimize customer outreach for improved engagement and results
Agenda
  • Introduction
  • Overview of CX & AI in manufacturing
  • Strengthen customer personas
  • Define core audience segments
  • Evaluate and optimize marketing content
Presenters
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Jonathan Prantner
Chief Analytics Officer, OneMagnify
A celebrated thought leader and recipient of multiple data science patents, Jonathan continually advances OneMagnify’s artificial intelligence capabilities.

As an expert in data, analytics, and AI, Jonathan helps marketing and analytics leaders leverage these solutions to understand their audience, win new customers, and drive their business forward.

Jonathan’s approach to applied mathematics has been pushing analytics to the limit for over two decades. His career has spanned many industries including automotive, consumer packaged goods, travel, healthcare, and educational research.
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Steve Farr
Chief Digital Officer, OneMagnify
Over his 25-year career spanning academia, financial services, and automotive, Steve has worked at start-ups, large Fortune 10 companies, and ad agencies.

The one constant? Transforming data into customer understanding, and then using that enhanced customer knowledge to drive change.

A leading analytics and digital marketing expert, Steve enjoys building high-performing teams that work at the leading edge of digital marketing and data science. Steve has worked with many global brands, including Ford, DuPont, GE, Toyota, and Whirlpool.

He previously held roles as co-founder and CEO at Vertigee Corporation and SVP of data & analytics at Wunderman. Steve holds a BA in Economics from the University of Michigan and an MS in Economics, summa cum laude, from Oregon State University.
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