How to Get Better Video Metrics

Title: How to Get Better Video Metrics

Moderator: Jason Alcorn, MediaShift
Panelists: Adam Neuman, Fusion Media Group; Neil Solanky, NowThis; Meryl Ayres, Wistia

Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn't. This online panel will include a discussion by top publishers who are at the forefront of using video metrics to drive better engagement with their audience.

We'll discuss the reliability of video metrics and how to go beyond basic view counts to metrics such as over- and underperformance, recirculation and benchmarking. We'll also hear tricks that leading publishers use to extract the most value out of the analytics tools they use in their own organizations.

This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

Handouts:
- Presentations will be available to participants.

Who should take this training:

Journalists, editors, community managers, marketers, publishers, non-profits, and content creators and video producers interested in learning about video metrics.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panel:

Adam Neuman is the senior manager for analytics at Fusion Media Group, where he works to align reporting, analytics and insights across the company's dozen-plus brands, including The Onion, The A.V. Club, Deadspin, Gizmodo, Jezebel, and Kotaku.

Meryl Ayres is the content marketing manager at Wistia, where she works at the intersection of written and video content, and she's constantly looking for new ways to surprise, engage, and delight audiences. Outside of work, Meryl spends most of her time playing piano and walking her dog. Follow Meryl on Twitter at @treerockriver.

Neil Solanky is director of insights at NowThis News. He was previously the audience manager at VICE Media, Inc.. You can follow Neil on Twitter at @solvnky.