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About This Webinar
In a cookieless world, building consumer trust is crucial for marketers. This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Discover the latest trends and best practices for collecting, unifying, and using consented data and marketing preferences across the customer journey to fuel privacy-first activation across marketing and business systems. Join us to explore how a centralized platform can help marketing teams collect and enforce consent throughout the AdTech and MarTech ecosystem, from data collection to channel activation, while maintaining data privacy and transparency.

Key takeaways:

  • The importance of building consumer trust in a cookieless world.
  • How personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
  • The benefits of using a centralized platform as a system of record and control pane to collect and enforce consent throughout the AdTech and MarTech ecosystem.
  • Strategies for collecting and unifying individual consent and marketing preferences across the customer journey, from data collection to channel activation.
  • The importance of demonstrating data transparency and providing control by enabling the collection of consent across web, mobile, and CTV for targeting and measurement purposes.
  • How to fuel trusted experiences by capturing person-based preferences and identifiers through web forms and preference centers.
  • Best practices for using choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI.

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Zack Meszaros
Principal Solutions Engineer, OneTrust
Zack Meszaros serves as a Principal Solutions Engineer at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In his role, Zack supports OneTrust Consent & Preference Management, where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Zack earned a Bachelor of Business Administration (BBA) in Management Information Systems from San Diego State University and holds CIPP/US, CIPP/E, CIPM, and FIP certifications.
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Ashlea Cartee
Product Marketing Manager, OneTrust Consent & Preferences
Ashlea Cartee serves as a Product Marketing Manager at OneTrust, the Trust Intelligence Platform, unlocking every company’s value and potential to thrive by doing what’s good for people and the planet. OneTrust connects privacy, GRC, ethics, and ESG teams, data, and processes, so all companies can collaborate seamlessly and put trust at the center of their operations and culture. In her role, Ashlea supports OneTrust Consent & Preference Management, where she advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance. Ashlea earned a Bachelor of Science in Public Relations, with a minor in Consumer Science, from the University of Alabama.
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