Simplifying your sustainability message - and making it pay

Rarely a day goes by without a story about climate change.

And COP26 has pushed sustainability even further up the agenda.

But do your customers understand or care about the issue? And do they know what your business is doing about it?

Sustainability is a vast and complex issue for many organisations and their comms teams – analysis from Bain & Company has shown 90 per cent of brands do not embed sustainability frequently in their communications.

So, we have decided to discuss it in our next FREE webinar.

Join James White on Wednesday 10 November, at 11am, as he leads a discussion looking at how sustainability storytelling can help organisations gain a competitive advantage and boost growth.

James will be joined by Tom Idle, a journalist who has covered sustainability issues for the past 10 years, and Lisa Sanders, the head of communications and marketing at the Kier Group.

Together they will explore:

• How you can communicate something so broad and complex, with targets often decades away, and make it meaningful.
• How brands can go beyond bold pledges, show they are taking action and persuade consumers to change their behaviour.
• How to build compelling sustainability stories and messages.
• How to avoid greenwashing.
• Why sustainability matters to the Kier Group and how it is communicating its message.

We know from conversations with our clients that sustainability is an issue many businesses and their comms teams are grappling with, so we expect this to be another popular session.

Don’t miss out - book your seat today.

Even if you’re unable to join us live, register now, and we will send you a recording of the webinar.