DTC Leadership Panel: Re-Accelerating Global Ecommerce Growth

GELF’s closing panel features three ecommerce leaders who shared their ambitious international growth plans last February at GELF LA 2020. Our panelists will discuss how the pandemic temporarily sidetracked their global ambitions – and how they are re-accelerating their global growth today.

Supply constraints were the main culprits for the global expansion slowdowns, but the impacts were felt differently. We compare how fast-growing Digital Native DTC brands like Newton Baby and well-known global brands like Fender and their valuable dealer networks are managing supply friction.

We also examine the two different platform approaches driving these businesses, the relative strengths of Shopify and Salesforce Commerce Cloud platforms, conversion rate optimization for both platforms and whether Shopify and Amazon are on a collision course.

Lastly, our panel explains how they building global communities via social apps and influencers; and how these programs are helping them re-accelerate their global growth.

Speakers:

• Aaron Zagha, CMO, Newton Baby
• Greg Dalby, VP eCommerce, Fender Musical Instruments Corp
• Vince Santo, Managing Partner and President, The Maze Group
• Glenn E. Mersereau, Head of Ecommerce & Merchandising, Adam & Eve