About
Join us for an insightful webinar led by Sean Ball on Aligning Sales & Marketing for Commercial Success. In this session, Sean will explore the critical relationship between sales and marketing, and how aligning these two functions can drive commercial growth and improve business performance.

This webinar will cover strategies for fostering collaboration between sales and marketing teams, breaking down silos, and ensuring that both departments are working towards common business objectives. By bridging the gap between these areas, companies can unlock new opportunities for revenue generation, enhance customer experiences, and improve overall commercial success.

Sean Ball, a seasoned marketing professional, will share his expertise on how to create cohesive strategies that benefit both teams and lead to measurable business outcomes. Whether you're a sales or marketing leader, or looking to improve alignment within your organisation, this webinar will provide practical insights and actionable steps.

Don't miss the chance to learn from an industry expert on how to drive alignment and take your business to new heights.
Presenters
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Ann Stanley
Founder and Managing Director of Anicca Digital
Ann Stanley is the founder and MD of Anicca Digital, with over 18 years’ experience of online marketing. She provides consultancy, training on how to implement this framework across a range of digital marketing channels across Paid, Owned, Earned and Technical media (POET). The technical team at Anicca then provide digital marketing services to implement the strategy.
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Tony Ogbe
Marketing Manager
2
Sean Ball
Head of Sales & Marketing
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