Knowing Your Customers' Offline Behavior Could Actually Boost Sales: Here's How
There was a time when restaurants were able to get by with minimal marketing — but especially in this post-COVID era, that time has passed. Truly competitive restaurants are tapping into the power of data and analytics to drive growth. In particular, loyalty programs have emerged as the primary source for guest data collection and understanding visit behavior. But is capturing visit data through loyalty alone enough?
In this session, we will explore the sources and benefits of offline customer visit data, as well as ways to leverage this information to drive revenue growth. We’ll also dive into case studies and tangible tactics showcasing how visit data will be the key competitive advantage to marketing success for restaurants moving forward.
Originally hailing from top advertising agencies like Huge, Megan began her career in digital strategy and has supported a broad range of clientele, including Pizza Hut, Google, DICK’S Sporting Goods, Cap’n Crunch, Verizon, Chiquita, and more.
Megan recently completed executive education coursework at The Wharton School, as well as earned a M.A. in Advertising from University of Texas at Austin and a B.A. in Communications from Salisbury University.
Prior to Adentro, Chelsea managed a portfolio of ecommerce brands, including Dollar Tree, Speck Products, Nordstrom Rack, Zulily, Pandora Jewelry to increase revenue through paid strategies like Programmatic Display, Spotify, OTT, and Social advertising. In addition, she oversaw an implementation team supporting website abandonment tools to help brands increase conversion rates onsite.
Her experience also goes beyond just digital, where she worked at TEGNA/GANNETT, one of the largest newspaper affiliates and tv networks in the US managing over 30 markets on all paid marketing and brand strategies.
Chelsea is a Sun Devil Alumni at the Walter Cronkite School of Journalism at Arizona State University, with a degree in Journalism, emphasis in Business Marketing. Outside of the office, Chelsea loves spending time with her family, as a wife and full time mama to her 2 year old daughter Hudson Rae and furry pup, Buzzi!
