If you've read my book and enjoyed it, you are inclined to be an analytical founder who gets on the Ramp and stays there. In this free webinar, I introduce founders new to the industry to the art and science of early-stage brand management. Registrants will get a unique discount code for my nine-part brand management series.
Agenda
Understanding a realistic scope of control
Why measuring matters
Initial KPIs of brand health
Switching from rough to precise KPIs and when
Not losing your intuition
Don't hire an actual brand manager...ever
Duration
1 hour
Price
Free
Language
English
OPEN TO
Everyone
Dial-in Number
Please register for this Webinar to view the dial-in info.
Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100...