So-called “soft outcomes” may be difficult to measure but are crucial in determining the wellbeing and prospects of children and young people. Capturing soft outcomes is particularly challenging in the arts, where creative projects have the potential to transform lives but can struggle to demonstrate impact.

Creative Futures (UK) is a multi-arts charity that runs initiatives designed to raise aspiration, achievement and self-confidence among young people from disadvantaged backgrounds.

This includes exploring how projects can successfully demonstrate impact to gain recognition and funding. One of the organisations it works with, West London Zone, helps children and young people build the relationships and skills they need to help them socially, emotionally and academically, and thrive into adulthood.