Accountability, authenticity & action: How to create a compelling programme in a media environment dominated by the big issues
Recorded
Wednesday, December 8, 2021 · 9:00 a.m.
ABOUT THIS WEBINAR
Earlier this year, in partnership with Media Measurement, we launched our report “Navigating the new landscape: Brands and media in 2021” which revealed that the UK media pool is shrinking while the “big issues” continue to dominate the headlines. If you missed it, you can read the report and our recommendations here: http://go.brands2life.com/media-intelligence-report-2021.
As we near the end of 2021, André Labadie, our Business Technology MD, is bringing together a panel of experts to take a deeper dive into how the media landscape has changed and how brands can and should create compelling stories that cut through in an incredibly competitive media environment.
MEET OUR EXPERT PANEL:
> Jonathan Hargreaves, Director, Global Public Relations and Crisis Management, Tetra Pak
> Sarah Ball, Head of Research, Media Measurement
> Shona Ghosh, Senior Editor, Business Insider
> Cherry Gray, Director, EMEA Communications, VMware
> André Labadie, Managing Director, Business & Technology, Brands2Life
REGISTER NOW to join us at 9AM (GMT) on Wednesday 8 December to find out how to best prepare for 2022 to ensure you’re building stories which the media want to consume.
AGENDA
What stories they think will catch the eye of press in 2022
Where the gaps are in storytelling today
Why accountability and authenticity are now the key battlegrounds for brands
How brands can take the findings from our report to build their comms plans for 2022
ADDITIONAL INFO
When:
Wednesday, December 8, 2021 · 9:00 a.m.
London
Director, Global Public Relations and Crisis Management, Tetra Pak
Jonathan is Global Director of Public Relations and Crisis Management at Tetra Pak where he is driving the purpose and narrative around transformation of global food systems for a sustainable future. Previous to this he worked with Edelman as...
Sarah Ball is Head of Research at digital research consultancy Media Measurement, where she leads on methodology development and deployment. She has 17 years of experience in the media analysis industry and was an early innovator in social media...
Shona Ghosh is Business Insider's UK Tech Editor, based in London.
She oversees the UK tech team's coverage, running both day-to-day news and in-depth investigations. In 2019, she was awarded Tech Journalist of the Year at the UK Tech...
As Director of EMEA Communications, Cherry leads integrated communications programmes across the region for VMware, one of the world’s largest and most influential technology businesses.
Her role involves bringing together multiple stakeholders...
André is MD of Brands2Life’s Business and Technology practice. He is focussed on building better stories with bigger impact for the largest brands in the tech industry as well as its fastest growing scale-ups.
Brands2Life is an independent comms agency with a passion for working with the brands that are transforming our world. Our clients range from corporations who are transforming with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations.