Scaling Testing to Drive New Ecommerce Highs and Delight Customers

In an era where even a 1% increase in conversion rate can boost your revenue significantly, mastering the art of experimentation is not just beneficial—it's essential for standing out in a competitive ecommerce landscape. Whether you're already running experiments on your ecommerce site or not, you're not testing as much or as often as you should. This webinar will cover:

• Amplifying Experimentation: Learn how to accelerate content velocity and make your experimentation efforts more meaningful and timely, even without a vast pool of technical resources.

• Leveraging Data for Agile Testing: Find out how to make quicker decisions with the right data, enabling you to adapt and optimize strategies swiftly.

• Conversion Rate Optimization: Discover best practices for conversion rate optimization to streamline the customer journey and grow revenue.

Join us to learn how to expand your bandwidth, maximize your testing strategy, and take your ecommerce business to new highs.

Photo by National Cancer Institute on Unsplash

Speakers:
• Kamanasish Kundu, Vice President, Head of Digital & Ecommerce, Kendra Scott
• Lisa Perlmutter, Chief Customer Officer, Hanna Andersson
• Stephanie Urban, Vice President eCommerce, Camuto Group
• John Murdock, CEO, Fastr
• Moderated by: Veronika Sonsev, Co-Founder, CommerceNext

Sponsored by Fastr