Successful Partner Marketing in Q4 and Beyond

In a time when customer acquisition costs are higher than ever, retailers and brands need to nourish and scale cost-effective marketing channels outside of paid search and paid social. One of the answers is partner marketing — an effective strategy that isn't discussed enough. Until now. This webinar will outline what's new and working in partnership marketing and how to grow this channel to drive new business. The webinar will look at:

+ Examples of successful partnerships marketing programs
+ Next generation marketing partnership structures
+ The evolving skill sets and cross-department collaboration needed to drive partner marketing

SPEAKERS:
• Brian Becker, VP, Content & Innovation, 1-800-FLOWERS.COM, Inc.
• Sarah Henry, Head of Content & Influencer Marketing, Walmart
• Mandy O'Brien, Senior Director of Customer Success, Partnerize
• Scott Silverman, Co-Founder, CommerceNext (moderator)