Zoe is an honorary consultant rheumatologist at the Haywood Rheumatology Centre in Stoke-on-Trent; clinical lead for the North Staffordshire Osteoporosis Service; and a reader at the Primary Care Centre Versus Arthritis at Keele University. She leads the Keele Osteoporosis Research Group, and holds a NIHR Clinician Scientist Award to develop a decision support tool in osteoporosis. She chairs the Midlands Bone Interest Group; is a member of the National Osteoporosis Guideline Group & the International Patient Decision Aids Standards Collaboration; committee member for Versus Arthritis; and Vice Chair of the Royal Osteoporosis Society Bone Academy Effectiveness working group.