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Email Deliverability: What You Don’t Know CAN Hurt You

About This Webinar

Deliverability is influenced by everything from the design and coding of your email to the way that you deploy your email to list hygiene. And it doesn’t matter if you’re targeting physicians or patients – the practices and challenges remain the same.

In this webinar, our email scientist Jerrad Rickard will delve into:

• Definitions of the key elements of deliverability, from sender reputation to spam avoidance, and more.
• Where organizations can get in trouble – from simple oversights to big mistakes
• Gmail - strategies to get past inbox filtering
• Overcoming delivery challenges at medical institutions
• Tools that can monitor and measure your deliverability success

Following this webinar, you’ll be able to establish your own best practices for ensuring successful deliverability to the inbox for every email deployment. Don’t miss out on this expert-led webinar.

Who can view: Everyone
Webinar Price: Free
Webinar ID: 75d100966d4c
Featured Presenters
Webinar hosting presenter

Jerrad Rickard

Director, Product Management, Email
With his vast experience in email marketing, automation, and analytics, Jerrad Rickard is the Director of Product Management for Email at DMD. Jerrad’s knowledge of “all things email” encompasses managing email deployments, establishing email marketing automation programs, and leading creative design for digital campaigns. In his 14-plus years in HCP marketing, Jerrad has developed and deployed thousands of successful email campaigns. Jerrad earned a Bachelor’s of Fine Arts in Web Page, Digital/Multimedia and Information Resources Design from The Illinois Institute of Art–Chicago.
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Hosted By
DMD, an IQVIA business webinar platform hosts Email Deliverability: What You Don’t Know CAN Hurt You

DMD, an IQVIA business

DMD, an IQVIA Business, offers the only authenticated database available that can reach, report, and respond to the dynamic digital behavior of fully opted-in physicians and NP/PA prescribers. Through this database, pharmaceutical marketers, hospitals and health systems, medical societies, publishers, medical marketing agencies, and others have digital access to more than 90% of physicians with email addresses and real-time web activity data that unlocks precision targeting and engagement capabilities across the most influential healthcare audiences.
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