Zillow Doesn’t Come in Peace—And They’re Not Just a Listing Site or “Lead Source”

It isn’t a partner. It’s a predator.

While agents have been distracted by lawsuits, CCP nonsense, and chaos, Zillow’s been building a real estate empire—acquiring ShowingTime, dotloop, mortgage lenders, title companies, media platforms, even CRMs. Their goal? Total control of the transaction—from click to closing—with you cut out of the process.

Now, they’re banning listings that delay IDX following the new NAR Clear Cooperation Policy ruling change, and don’t even get us started on the “7-Day Touring Agreement” that lets buyers work with agents for free.

They’ve been quietly building a one-stop empire where agents are no longer essential.

The truth is this isn’t innovation—it’s elimination. And too many agents are asleep at the wheel.
  • What Zillow’s acquisitions reveal about their true strategy
  • How to break free from Zillow’s lead trap and generate your own
  • How to use Zillow’s language to win listing conversations
  • How to shut down the Zestimate objection
  • How to protect your listings—and your clients—from platform control
  • One powerful move to take your business back—starting now
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    Darryl Davis
    Darryl Davis has been a speaker and coach in the real estate business for more than 25 years. What makes him different? He's all about skills - the kind that not only helps agents find success, but also a career worth smiling about. Want to generate more listing inventory, feel more authentic as an agent, and have more joy while doing it? Darryl is the real estate coach for the job!