The Art of Pre-Selling with Adam Bensman

Join us as we team up with industry expert Adam Bensman of Roofing & Solar Reform Alliance to explore the strategies contractors need to turn digital leads into real-world results. From making that essential first connection to establishing a lasting rapport, this session gives contractors the tools they need to stand out in a crowded market. Adam will kick things off by breaking down the biggest challenges contractors face in lead generation and highlighting why a strong first impression is so critical.

We’ll dive into the power of pre-selling and the huge difference it can make in setting up successful appointments. Adam shares his top techniques for building early connections and setting expectations upfront, including exclusive insights on leveraging RQP to maximize engagement. Midway through, we’ll take a live poll asking contractors to share their top three customer objections, then provide real-time insights on how to address them.

With an interactive Q&A to close, this session is packed with actionable strategies to help contractors turn digital leads into real results!