About
Join us for an exclusive webinar featuring four leading companies (Blues, IoT Launch, PSA, and Toradex) united by a shared vision: to accelerate your connected product from concept to commercialization.

Join the webinar to access:
• A comprehensive understanding of the IoT landscape and its potential impact on your business
• Best practices for planning, designing, and implementing the right technologies into your product
• Partners to enable you to accelerate your IoT journey

Moderator: Fred Yentz, CEO & Founder, IoT Launch LLC
Panelists:
- Alistair Fulton, COO & VP Ecosystem, Blues
- John Hertrich, CEO, Professional Software Associates
Presenters
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Fred Yentz
CEO & Founder, IoT Launch LLC
An experienced technology executive with proven success and strong global business development experience within the Internet of Things and Industrie 4.0 market sectors. Fred has successfully launched world-class Industrial IoT software and cloud-based IoT service platforms targeting customers from small innovator companies up to and including Fortune 500 corporate customers.
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Alistair Fulton
COO & VP Ecosystem, Blues
Alistair is a distinguished leader in the field of Internet of Things and Industrial Internet of Things, with more than 20 years of experience. He has expertise in developing vertical solutions, platforms, tools, and ecosystems. Most recently, Alistair served as the leader of Semtech's wireless IoT business in 2018, leading the development of LoRa and LoRaWAN to become the leading global Low Power Wide Area Network (LPWAN) technology for the Internet of Things.
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John Hertrich
CEO, Professional Software Associates
John Hertrich is the visionary CEO of PSA and Identité, bringing over 30 years of leadership in comprehensive engineering, enterprise IoT, and innovative solutions. Under his guidance, PSA has become a global leader in delivering cutting-edge technologies for manufacturing, transportation, logistics, and more. Known for fostering long-term partnerships, John drives PSA’s mission to transform industries with practical, future-ready solutions, emphasizing excellence, innovation, and professionalism in every project.
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Please note: By registering for this webinar, you are agreeing to be contacted by the companies participating in the webinar with related information via email. Registrants will also be able to access the event On-Demand after the live date.