NEXT-GENERATION MARKETING : Capturing the Hearts and Minds of Generation Z.

ABOUT THIS WEBINAR

As the power of the Gen Z consumers continues to rise, and their ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.

Tune in for a fireside chat with Hana Ben-Shabat, Founder of Gen Z Planet and author of Gen Z 360, facilitated by Kelly Kovack.

Don't miss the 20% discount for our community members on GEN Z PLANET book and reports!
The Discount Code is **INNOCOS.**

Go to [Gen Z Planet - Research, Keynotes, Advisory - Books & Reports]
https://genzplanet.com/books-reports/

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ADDITIONAL INFO

When: Wednesday, July 14, 2021 · 5:30 p.m. Amsterdam
Duration: 30 minutes
Price: Free
Language: English
Who can attend? Everyone
Dial-in available? (listen only): Not available.

FEATURED PRESENTERS

Kelly Kovack

Founder and CEO, BeautyMatter

Kelly Kovack is the CEO and Founder of BeautyMatter, a noted beauty authority, brand advisor and strategist. She began her career in beauty as one of the original executive team members at Bliss, taking on the way women bought beauty as the...

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Hana Ben-Shabat

Founder, Gen Z Planet; Author of Gen Z 360

Hana Ben-Shabat is the founder of Gen Z Planet―a research and advisory firm that helps leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. She is an award-winning management...

Full Profile

HOSTED BY

INNOCOS
ABOUT BLUE BEAUTY WEBINAR SERIES Blue Beauty Webinar Series is a weekly live online event, hosted by INNOCOS club and facilitated by Jeannie Jarnot, Founder of Beauty Heroes and leader of the Blue Beauty movement. Tune in and hear from the industry’s leading brand founders, entrepreneurs and thought leaders about the future of beauty, and how they are building businesses that leave the planet better, and bluer, than they found it. From zero-waste packaging to regenerative practices, you’ll discover why materials matter, how to make philanthropy the foundation of a profitable business model, and which innovative brands are leading the blue beauty revolution. In each episode, we’ll share what it takes to be considered for our annual Blue Beauty Award, in partnership with Beauty Heroes. ABOUT innocosclub.com INNOCOS club is a highly curated network of leaders in health, beauty and wellness, dedicated to helping executives to be connected, enhance their career and knowledge by providing online and face-to-face platforms to share educational and disruptive content while creating an unforgettable experience. No matter how isolated we become with advantages of technology and the social distancing, which triggers even bigger isolation, we will always crave a good quality human connection (meaning really taking time for each other). We believe in heartfelt, human connections, which make people’s lives better. "Meeting the right people", this is what we stand for.

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