About
Contextual targeting has changed and continues to evolve as technology enables more sophistication. Keyword lists are mere table stakes. Moderator, Matthew Tilley and RRD's panel of experts will share how the latest advancements in targeting technology can help you build your most engaging campaigns.

Along the way, the role of AI and other tools for dynamic ad placement will be discussed. You'll leave the session equipped to tune up your efforts, prioritizing privacy without sacrificing precision to target your ideal audience with the right message, at the right moment.
Presenters
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Matthew Tilley
Vice President of Growth Marketing at RRD
Matthew is the Vice President of Growth Marketing for RRD, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews. Matthew leverages his extensive experience in digital advertising and consumer promotions to develop, communicate, and distribute ideas that make marketers even more effective.

Matthew holds a B.A. in Public Relations Journalism from Bob Jones University and an M.B.A. from Wake Forest University (Go Deacs!). He resides in the North Carolina mountains, where he enjoys running trails, studying theology, and indulging in great coffee.
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Sammy Natour
Chief Technology Officer at RRD
Sammy Natour is Chief Technology Officer at RRD's Digital Marketing & Technology Solutions Group (formerly Vericast, MaxPoint Interactive). Sammy has 10 years of experience in the advertising technology space leading the development of RRD's proprietary DSP, CDP and Consumer Graph. Prior to working in the adtech space, Sammy participated in technical leadership positions at two different startups with successful exits in the storage optimization (Cache IQ) and network/application performance management space (NetQoS). Sammy sits on the Industry Advisory Board for the Department of Computer Science at Texas State University.
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Rachel O'Hara
Director, Digital Media Sales at RRD
Rachel O'Hara is a Director of Digital Media Sales at RRD with an emphasis on CPG. Rachel's team develops and implements digital media strategies to solve a variety of client business challenges. With an emphasis on innovation, data, and creative problem solving, Rachel's end goal is driving measurable results for RRD clients.
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Laura DeCristofaro
Senior Manager of Product Management at RRD
Laura DeCristofaro is Senior Manager of Product Management at RRD, specializing in targeting and privacy within the world of digital media. Focused on delivering innovative solutions to reach brands' ideal consumers, Laura leads a team that drives measurable results and advances RRD’s technology portfolio in an ever-evolving digital landscape.
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Anthony Vargas
Senior Editor at AdExchanger
Anthony covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.
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