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About This Webinar
Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace, and customer expectations have reached an all-time high, this approach will no longer cut it. A champion of customer-centric innovation, Best Egg is pioneering a new approach, replacing assumptions and rapid failures with robust consumer insights that place their customer at the center of every business decision.

Join Best Egg's Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable insights for product development and sets new standards for customer-centric innovation.

The audience will walk away with a strong understanding of the following:

  • Why agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers
  • How Best Egg garners rapid feedback from a highly targeted audience to inform critical business decisions and drive desired results
  • Best practices for applying data-driven insights across your entire value chain, from product development to marketing, based on your unique success metrics

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Katie Hanson
Senior Director of Innovation & New Product Development, Best Egg
Katie joined Best Egg in March 2022 and is bringing her passion for using data and design thinking methodologies to uncover insights to foster innovation and deliver industry-leading technology solutions. Previously Katie led innovation, transformation vision, strategy, and roadmap for Benefitfocus’ flagship product BENEFITFOCUS® Marketplace and the Employer Product Portfolio.

Katie is a consumer experience thought leader and innovation catalyst. She brings 20+ years of experience leading cross-functional teams at market-leading companies.
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Roddy Knowles
Product Evangelist, DISQO
Roddy is Product Evangelist at DISQO, focusing on helping companies best leverage DISQO's suite of products and keeping customers at the center of product decisions. He is a frequent speaker, award-winning author, and champion of research innovation and best practices. An industry veteran, he actively supports the research community as an Insights Association IPC Laureate and board member at Market Research Institute International.
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