Taking Life Sciences Storytelling Mainstream

The last two years have changed the way we all think about and consume life sciences stories. We’ve seen a shift towards needing to tell complex life sciences narratives to a more mainstream audience.

For communications professionals, it’s important to consider how to cut through the noise and break into the mainstream national, business and technology media, while also remaining relevant to critical trade industry press. The audience will vary so what do the different journalists – and readers - want to hear about? What stories are the most compelling? How can we make technical topics accessible?

In this panel discussion, we are bringing together the industry’s leading life sciences and health tech journalists to share their insights and answer these sorts of questions based on their years of experience.

You will hear from some of the leading voices in science, technology and pharma journalism:

• Rory Cellan-Jones – Former BBC Technology Correspondent
• Tom Whipple – Science Editor, The Times
• Leila Hawkins - Editor, Pharma IQ